Post by varan27813 on Jan 10, 2024 23:05:20 GMT -5
One production aspect that schools should pay attention to when creating social media video marketing is lighting. Even though you won’t need expensive lighting equipment to shoot high-quality videos, it is essential to ensure that the videos are recorded in a location with plenty of natural lighting. Good lighting can make your videos look more professional and get more views. Making sure the aesthetic qualities of your video are appealing can guarantee that you get the attention of your prospective students. Planning where and at what time the shooting will happen is a must. If the video contains different shots, it is crucial to ensure that the lighting is the same so there are no drastic changes in the video.
Example: In this Cumberland College Phone Number List TikTok video, you can see how even though parts of the video are recorded indoors, the videographer ensures the lighting is excellent and consistent.
Over the past few months, there has been a lot of talk about the pros and cons of artificial intelligence (AI) tools. Though it might seem like these tools are new and coming out of nowhere, AI marketing tools have been around for a while, working in the background and helping businesses reach their marketing goals. To keep up with the market, schools looking to develop a strong marketing strategy should start thinking more actively about ways to integrate AI into their lead-generation efforts. If used adequately, AI in education marketing can lead to a turning point for many schools.